– Introducing the diverse stay experiences offered by the four brands –

February 19, 2026

ALMIGO corp. (Head Office: Minato-ku, Tokyo; CEO: Toru Takeuchi; hereinafter referred to as “our company”) has launched the official website for “ORO hotels,” a hospitality brand that integrates the hotel brands operated by our company. On this website, you can see the worldviews and concepts of the four facility brands (ORO, the second, the villa, and s.Base) that ALMIGO handles.

 

 

 

■What is “ORO hotels”?

ORO Hotels is a hospitality brand based on the concept of “jouney of discovery,” offering experiences that stimulate intellectual curiosity through encounters with local nature, culture, and people. Through landscapes, architecture, and interiors that incorporate local reinterpretations and cultural backgrounds, the brand creates a time that deepens the afterglow of the journey.

 

■About the logo

 

The newly created brand logo symbolizes the ORO hotels brand concept, “Journey of Discovery,” as a “perspective.”
The mark is based on the R from “ORO” and also resembles a bird.
The bird’s perspective represents the “gaze of discovery” of discovering landscapes and cultures that have yet to be put into words while traveling.
The logotype, with its brushstrokes and intonation, expresses the fluctuations of nature and the warmth of people.
It was designed as a gateway that captures the atmosphere of each region and invites you on a journey of discovery.

 

■Official website overview

The official website will introduce the different philosophies and stay values ​​of each of the four brands, clearly conveying the diverse “journey of discovery” envisioned by “ORO hotels.” In the future, the website will also gradually release content that conveys the philosophy of “ORO hotels,” such as introductions to planned opening locations, development stories, development reports for each facility, behind-the-scenes information on design direction, and collaboration with local communities.

 

■ALMIGO’s Outlook

ALMIGO promotes design-driven hotel development and regional co-creation, centered on the idea of ​​”inherited value.” Through “OROhotels,” we aim to connect the charm and cultural value of the region to the future and nurture a brand that delivers new discoveries and a rich experience to guests.

 

Website URL
https://oro-hotels.com/

 

【Contact】
ALMIGO corp.
E-mail：info@almigo.jp
HP：https://www.almigo.jp