– Envisioning a Destination Where History and Culture Become Part of the Stay –

November 28, 2025

 

ALMIGO corp. is pleased to announce the acquisition of land in Nikko City, Tochigi Prefecture (“the Nikko Area”) for the purpose of hotel development. As part of the domestic expansion of our hotel brand portfolio, this project aims to create a stay experience that allows guests to fully immerse themselves in the region’s rich history and culture.

●Overview

ALMIGO has acquired a development site within the Nikko Area.
Renowned for the UNESCO World Heritage “Shrines and Temples of Nikko,” its deep cultural heritage, and its abundant natural environment, the area holds significant tourism potential for both domestic and international travelers. It is an ideal location for realizing our value proposition of “transforming time spent in the region into the very purpose of the journey.”

 

●Alignment with the Brand Concept

Our hotel brand aims to offer journeys that stimulate intellectual curiosity by deeply integrating the history and culture of each region.
The Nikko area embodies a geological and cultural-spiritual narrative, where faith and nature coexist — as seen in the landscapes of Mt. Nantai, Kegon Falls, and Lake Chuzenji — making it an ideal location to express our brand’s worldview.
In this project, we seek to create a place where travelers can leave behind lasting memories of their journey, guided by three core principles: the local context, discovery and dialogue, and a sustainable stay experience.

 

●Future Outlook

Starting from this land acquisition, ALMIGO plans to open the facility in the spring of 2028.
(Please note: the above schedule is subject to change.)
This property will serve as a model within our resort brand portfolio — one that evokes poetic landscapes where water, mist, and light intertwine, and expresses the layered beauty of autumn leaves, snow, fresh greenery, and fog.
It will also become a core part of our five-year plan to develop 10 to 20 new properties across Japan under various brand concepts.

 

●ALMIGO’s Hotel Development

At ALMIGO, we have built extensive expertise in brand planning, hotel design, and operational management, positioning hotel development as a key pillar of our business growth.
While capturing the recovery and continued expansion of accommodation demand both domestically and internationally, we are also developing frameworks for co-creation with local communities.
In addition, our “the villa Atalaya” project in Atami, Shizuoka Prefecture — scheduled to open in the spring of 2026 — is currently underway.

 

【Contact】
ALMIGO corp.
E-mail：info@almigo.jp
HP：https://www.almigo.jp